Gary Berendt of Arlington & Hall finds lessons to be learnt
from Olympic preparation.
The
fabulous Rio Olympics remind us that dedication, natural talent, great
coaching, relentless training, self-belief and a total focus on winning are
what creates a gold medalist.
Luck comes last on the list, for Olympians can’t
rely on luck. Instead they have to depend on things they have control over. A
16th century proverb says, ‘Diligence is the mother of
good luck’. And it is diligence that wins gold medals.
If
selling houses were an Olympic sport who would you wish to represent you?
An
inexperienced, poorly trained, badly equipped person whose ethos is cutting
costs and, in the main, relying on luck?
Or, would you prefer a
professional armed to the teeth with an impressive array of features, benefits,
experience and training, all designed to help you get the most from your
sale?
Sadly
there are lots of competitors entering the race for your business and offering
cheap fees for a cheap service.
Did the highly successful GB cycling team cut
costs? No, it did not. It did not put top riders on their parents’ old bikes
and then hope that everyone else in the race would get a puncture. Instead it
invested in technology. It invested in training. It invested in people. It
invested in success. No stone was left unturned in preparing to come first.
Winning a gold medal can be a life-changer for the recipient. But it can never
be left to luck. Too much is at stake. Winning at selling your property can be
a life-changer too as your home is so much a part of your life. It provides
shelter, it helps sustain your family and it helps you to build security and
wealth. It helps you win in life.
So, when you are deciding who will represent you in selling your home check out the
competitors, weigh up their past successes, their experience, their desire to
win and their complete disregard for luck - because the best make their own
luck and that will be lucky for you.
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